Caffe Cordina, The Maltese Iconic Cafeteria Brand, Has Hired Steves&Co. As Its Full-Service Marketing Agency
Steves&Co. will now develop Caffe Cordina’s integrated advertising and digital work, including TV, out-of-home, press, digital display, mobile, e-commerce, social strategy and activation activities.
The independent marketing firm will aim to develop Caffe Cordina’s ‘Est 1837’ positioning. Its first work will launch in 2015.
Cilio Bugeja, the CEO of Caffe Cordina, the country’s oldest cafeteria brand, said: “Steves&Co. will hugely advance the brand’s consumer loyalty and leadership of our various business segments, as they are at the forefront of Food and Beverage marketing.”
Steve Ciantar-Barbara, the chief executive of Steves&Co, said: “Caffe Cordina is a prized name, an institution with a prestigious heritage and can-do-will-do attitude, which makes it a dream client for any agency.”